Last fall, Sony was talking about its global strategy for smartphones, and how it dreamed about working its way up through the ranks – not necessarily with lofty goals of dominating the industry, but maybe settling-in to a third-place spot, behind giants like Samsung and Apple. But in order to keep sales moving, the company decided to turn its attention away from certain markets it deemed just too competitive, including the US. In the time since, we’ve anxiously been checking out rumors that suggested Sony might be loosening-up on that stance, and while plenty of evidence seemed to point to a possible Xperia Z2 at Verizon, the phone never materialized. Will the situation be different for the Z3 we’re expecting to launch next week? Some sources say “yes,” claiming that Sprint is on-tap to carry the company’s next flagship.
It’s not just Sprint, either, as the carrier’s parent company SoftBank is similarly tipped to start adding Sony models to what’s now a Sharp-heavy lineup. While not formally confirmed by any of the companies involved, Reuters reports having heard the same story from four separate sources, making this sound pretty plausible.
While we’d eagerly welcome greater availability of Sony smartphones (especially if the Z3 is joined by the possibly-even-more-compelling Z3 Compact), we wonder if the Sprint component to this news might put a bad taste in some shoppers’ mouths. Then again, Sprint might be just the open window Sony needs to get back interested in America, leading to even more carrier deals further down the road.