Just how few Fire Phones has Amazon really sold?


It wasn’t too long following Amazon’s launch of its Fire Phone back in June that we started hearing warnings of underwhelming consumer interest. First we saw what appeared to be a precipitous drop in pre-sale figures, and then later we checked out some survey data that showed Fire Phone interest lagging behind even that for Windows Phone or BlackBerry. But for all this nay-saying, one all-important figure continued to elude us: the actual number of Fire Phones Amazon has managed to sell. The company has yet to release official data, but some new estimates place the number pretty darn low.

Ad network data shows the Fire Phone accounting for something like 0.015 percent of all ad impressions across smartphones in the US, twenty days since the phone was released. When we run that against the total number of smartphones in operation, we’re looking at a Fire Phone count a little north of 26,000. Even padding that out on the presumption that Fire Phone users might be less exposed to browser ads than your typical Android user, we’re still probably not looking at a figure much higher than 35,000.

Is that bad? Well, it ain’t good. Not only is the number itself quite low, but day-by-day tracking of ad impressions seems to show quite meager growth of sales, with only a minor upwards trend. Then again, Amazon’s not really answering to anyone here, and it can sell the Fire Phone as quickly or slowly as it pleases; maybe the phone will be a slow-burner, and it will take the public some time to warm up to it. Maybe carrier exclusivity will eventually pass, and the phone will become more broadly available. Maybe it just needs a price cut! The point is, there’s a lot that could still happen to bring more shoppers to the Fire Phone, and with the ball in Amazon’s court, it’s up to the company to decide just what those sales might be worth.

Source: The Guardian
Via: Cult of Android

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About The Author
Stephen Schenck

Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen’s first mobile device was a 624 MHz Dell Axim X30, which he’s convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he’s not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits

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