Unless you forgot to pay your internet bill this month, you’re probably already well aware of the ALS Ice Bucket Challenge, in which both celebrities and regular folk alike have been dumping buckets of freezing-cold ice water over their heads in an effort to raise awareness of and funding for ALS research. To say the phenomenon has gone viral would be an understatement, and as it’s gone on, participants have been looking for creative ways to make their challenges stand out. Samsung’s UK branch just upped the ante by getting smartphones involved, filming the Galaxy S5 completing the effort, while challenging a couple competitors to join in for themselves.
It’s a cute, really timely way for Samsung to highlight the water resistance of the Galaxy S5, which has no problems putting up with the chilly ice water dumped from above. After completing the challenge, the phone’s synthesized voice calls out the iPhone 5S, HTC One M8, and Nokia Lumia 930 – all flagships in their own right, yet none with the GS5’s water resistance.
That’s quite clever, as even if those other handsets might be capable of surviving a quick splash, the manufacturers may not want to release video showing their phones undergoing such abuse, lest they spawn a wave of copycats (and corresponding warranty claims). Meanwhile, Sony’s probably sitting around with an ice bucket on standby, just waiting for someone to invite it to this party.