It’s fair to say we’ve got smartwatches on the brain right now. We just checked out that new analyst report looking at the state of the market and what manufacturers might want to start doing in order to drive consumer interest, and this afternoon we’ve been thinking about Motorola’s plans for the start of Moto 360 sales next month. Perhaps those notices Google just sent out to I/O 2014 attendees about claiming the 360s they’ve got coming their way inspired the company to also step up its public promotion of Android Wear, as it’s just released four new short promotional videos on YouTube.
The clips are for Android Wear in general, rather than any particular hardware, but the 360 sure manages to grab the spotlight a few times. Really, the focus is on the software abilities the platform offers, showing off how Android Wear can be used to send text messages, perform voice searches, and – in case you’ve gotten too wrapped-up in all the advanced features it offers – yes, still tell the time.
While it’s great to see Google stepping up its efforts to promote wearables, with that analyst report still fresh in our mind, we can’t help but recall some of its warnings: how successful smartwatches need to differentiate themselves from the pack and deliver features more compelling than just watch-based versions of things we already do on our phones. Can Android Wear succeed in spite of its homogeneity and conservative feature set? Our answer could be not too far off, as we shape up for one of the most wearable-heavy holiday shopping seasons to date. At the end of the day, the sales figures will speak for themselves.