As we start pushing into mid-August, expectations for IFA 2014 continue to grow, and we’re sure to keep learning about more and more events being scheduled by companies to show off their latest mobile products. We’ve already been clued-in to a few, like announcements scheduled by Samsung and Sony, and this week we catch wind of Microsoft’s plans, as it distributes an invite that may just be hinting at an announcement for the Lumia 730.
Remember, this is the model we’ve often heard described as a “seflie” phone, with an emphasis placed on the performance of its front-facing camera. With this invitation, it’s easy to read this copy about “more face time” as a reference to just such a camera.
The “o” in more could also be seen as a lens, but we’re not sure we get that from it – instead, we could argue that we’re seeing two components: the camera itself, and possibly a front-facing flash. We haven’t heard anything specifically about the 730 getting such a flash, but that sounds like the perfect way to really call attention to the front-facing camera, just like Sony did with its own selfie phone, the Xperia C3.
Then again, maybe we’re not looking at the front of a phone at all. The text may have us thinking about front-facers, but what we see in the “o” there is a nearly exact match for the rear camera layout as revealed in a leaked pic a month back, supposed to be the Lumia 830; that’s another new model Microsoft could introduce at this event. No matter which way you slice it, new Lumia hardware sounds pretty darn likely.