Some of us are still trying to understand Apple’s purpose for acquiring Beats music a couple of weeks ago. Some speculate that Apple is in search of better music accessories, others feel that the company wants a better edge to compete with music streaming, and others even feel this is a cultural thing. Speculation won’t end until we see the some finalized products as a result of this acquisition, but for now, there’s only bad news for the Beats team.
40% of the Beats workforce will lose their jobs in the next coming days, as Apple is eliminating the redundant positions between both companies. This 40% is around 200 employees, and according to the report, these are mostly in support, finance or HR positions. Key positions, like that of Jimmy Iovine and Dr. Dre have already moved to Apple’s campus, along with other important players like creative director Trent Reznor and music chiefs Luke Wood and Ian Rogers. Other positions will apparently remain at the Beats Culver City warehouse offices, though there are no details as to which positions will.
With strong competition from Spotify, and with Samsung’s new Level lineup, there is a lot to be expected from Apple’s acquisition of Beats. We doubt we’ll see something this year, but with two events in the pipeline, anything can happen.