When you notice that the word “Bolt” has nothing to do with photo chatting, nor even voice chatting, you wonder what goes through the minds of the people that use this name for apps that do just that. Such is the case of Instagram and the possible Snapchat competitor that was discovered a couple of days ago, and the same goes to an already existing app for voice communications as well. Yes, you guessed right, Instagram might be facing some legal trouble.
Instagram’s Bolt app is rumored to be ready for a launch this week as the company silently invited beta testers through its existing Instagram application. As a result, the owners of the already existing Bolt application didn’t express much happiness for Instagram’s choice of a name. Bolt’s founder, Andrew Benton expressed: “We know it’s a great name, because we chose it last year when we set out to build a better mobile voice and messaging experience,” and as such, the name is already trademarked.
Whether the name “Bolt” is a good or bad name for either service is subjective. What we do know is that if Instagram proceeds with launching its service, a legal battle is almost certain. We’ll report back as soon as we learn more.