It’s hard to imagine somebody willing to switch from one smartphone platform to another just because of the exiting features of a voice assistant, especially because either of these can evolve over time. Siri was much less capable than it is today, and the same can be said about Google’s Voice Search, but Microsoft seems to believe that Cortana is mature enough to make you want to switch in its new ad.
Microsoft’s “Siri vs. Cortana – Happy Anniversary” commercial shows us some of the neat tricks that Cortana can do, that you currently can’t with Siri. Having Cortana remind you to do specific tasks when you call somebody is an awesome feature that Siri can’t do, in addition to other features that we’ve covered extensively. Even more interesting is that this ad shows us the power of the entry-level Nokia Lumia 635 being compared to Apple’s current flagship, the iPhone 5s.
Would this ad invite you to switch away from your current smartphone platform just for Cortana? Is using a voice assistant something you frequently do? Leave your thoughts in the comments.