Separate iPhone 6 launches could be intentional Apple strategy
Many of the rumors that have surround the two iPhone 6 models have claimed the possibility of a delay in the launch of the 5.5-inch model due to manufacturing issues. Newer rumors even mention that Apple is having a hard time deciding on the date for the announcement because it wants to launch both devices at the same time. Now, what if these rumors were wrong and a separate iPhone launch is actually part of a strategy to compete against companies like Samsung?
Digitimes is reporting that Apple wants to launch the 4.7-inch iPhone 6 before it launches the 5.5-inch model in order to avoid the mistake it made with the launch of the iPhone 5s and iPhone 5c. If you all remember, the meager price difference between the existing iPhone models left Apple with significant problems to meet the demand of the iPhone 5s, and by contrast, the iPhone 5c left the company with an insane overstock of units.
It’s hard to predict if this strategy is true, but it does have a lot of logic to it. Launching just one iPhone every year leaves the company with a significant drop in market share during the spring launch of devices from Samsung, Sony and HTC. If Apple would recur to the six-month cycles that we saw with its iPad line-up at some point, this could help Apple regain momentum for its smartphone lineup throughout the year. Sadly, the source wasn’t specific on how these cycles would work, nor which time frames would be chosen.