Amazon’s Instant Video service has a fair level of advantages and disadvantages. If you’re a Prime customer, you have an incredible amount of titles that are free for you to watch, and you can always pay for the ones that aren’t. The biggest disadvantage is that Amazon had locked this service for Smart TVs, Kindle Tablets and iOS. You could get this service working on Android, but the walk around was too frustrating to not prefer a free month of Netflix. Luckily it seems that Amazon has smelled the coffee, and this problem should be fixed soon.
Amazon Marketing Director Russell Morris reportedly told TechAdvisor that we should expect the Android variant of this service to leave the exclusivity of Kindle devices. No specific dates were provided, but with all the desperate measures that Amazon is taking into making Prime a popular service, it’s clear that the company can’t block its content from the broader Android ecosystem. This move could cannibalize Kindle tablets, but given the lack of popularity that these have shown over the years, and given the growth of competing streaming services, Amazon has to act fast.
Along with the launch of this service we should also expect 4K content to reach Amazon Instant Video, something which would be great on high-resolution tablets that are still stuck watching video in 1080p.