The fact that we see iPhones in the hands of most people in the US and Europe shows us just how well Apple has saturated both markets. There is still room for growth, but it’s significantly smaller than the amount of opportunity that Apple has in Asia, and we’ve seen the company make significant changes in order to cater to Chinese specifically, but now it wants more. Apple’s new strategy is focused on Vietnam, as the company is partnering with more companies in order to achieve better market penetration.
Bloomberg reports that people crave iPhones in Vietnam, and in order to reach a broader audience than what Vietnamese carriers currently provide, Apple is partnering with FPT’s F.Studio stores. The report reads:
“Apple products are popular in Vietnam, where a brand-savvy young population covets the instant recognition a slender iPhone brings, said Lam Nguyen, Ho Chi Minh City-based country director at International Data Corp. He predicts Vietnam smartphone sales will increase 56 percent to about 12 million units in 2014, and Apple will get a good chunk of that.”
“There are more and cheaper alternatives out there,” Nguyen said in a phone interview. “This is about a relatively affordable status symbol. It’s fashion.”
Apple’s new partnership with FPT is happening just months away from the launch of the iPhone 6, so it’s clear that Apple wants to gear up for a massive launch of its future smartphone lineup.