Android One rumors get specific on release details

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One of the bigger announcements we got from Google during its I/O keynote address was word of the forthcoming Android One initiative. The project gives assistance to OEMs interested in releasing low cost, good quality handsets running a very Nexus-like stock Android build. We heard about a few manufacturers who would be participating, were teased with promises of sub-$100 price tags, and were told that we’d see things get underway sometime this fall. This week, a new report out of India attempts offer a little more detail about those plans, including a more precise release window and insight into Google’s advertising strategy.

According to these sources, we can narrow-down that fall window to October, where the release of the first Android One hardware in India will arrive in advance of the Diwali festival, which occurs in the latter part of the month.

We also get reports that Google plans to spend something like $17 million on advertising for this Android One retail launch, not an insignificant sum when you consider that Google’s not even the one selling any hardware here. Instead, it benefits from turning more feature phone users into Android users, a feat it hopes to accomplish with the help of the very low price points at which this Android One hardware will sell.

Following India, Android One should be coming to other newly industrialized countries, including Indonesia.

Source: The Economic Times
Via: BGR

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bitsRead more about Stephen Schenck!