USPTO denies Apple’s attempt to trademark Touch ID

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Apple has gained a lot of popularity through Touch ID on the iPhone 5s. For those that haven’t tried it, this is merely another fingerprint scanner, but for those of us that have, it’s really the only fingerprint scanner that works reliably. Sadly it seems that Apple will have to consider new names for the feature, as the USPTO isn’t planning to concede Apple’s trademark application.

According to the USPTO, an already existing “Kronos Touch ID” trademark that was granted since 2001, and that also has to do with fingerprint scanners could lead customers into confusion. The statement reads:

“USPTO states that “Trademark Act Section 2(d) bars registration of an applied-for mark that so resembles a registered mark that it is likely that a potential consumer would be confused or mistaken or deceived as to the source of the goods and/or services of the applicant and registrant.

In this case, the following factors are the most relevant: similarity of the marks, similarity of the goods and/or services, and similarity of trade channels of the goods and/or services.”

Apple has six months to respond to the UPSTO about the denial, or this application would be terminated, and Apple would be forced to change the name Touch ID to something else once this happens. It’s odd to imagine that such a powerful company couldn’t see this coming, but we’ve also seen cases where applicants and affected companies decide to bargain for some money. We’ll see how this plays out in Apple’s next event, where the iPad is rumored to get the feature.

Source: USPTO
Via: Patently Apple and 9to5Mac

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About The Author
Jaime Rivera
Jaime has been a fan of technology since he got his first computer when he was 12, and has followed the evolution of mobile technology from the PDA to everything we see today. As our Multimedia Manger, he’s been in-charge of growing our YouTube hobby into one of the biggest video channels in the industry. When he’s not building one of our videos, or filming our Pocketnow Daily, he can be found in his second biggest passion, which is running and fitness. Read more about Jaime Rivera!