Even with all the praise that HTC products have received lately, that doesn’t change the fact that the company has had a rough couple of years. We’ve seen some positive economical growth lately with the launch of products like the HTC One (M8), but some recent internal changes within the company prove that there is still more to be done.
Bloomberg is reporting that Ben Ho, the company’s Chief Marketing Officer has just resigned his duties to chairwoman Cher Wang. Ho was in charge of reviving the company’s marketing strategy, though we all know that the $1 billion “Here’s To Change” campaign was anything but popular. It’s hard to tell how early we’ll see some better marketing campaigns by HTC, but hopefully this is a step in the right direction.
Another exit from HTC is Fred Liu, the President of Engineering and Operations, who is actually retiring from the company after 16 years of service. The reasons for his departure aren’t detailed, but in an official HTC statement we read that:
“HTC’s dedication to innovation drives us to pursue our goals. We are taking the necessary steps to create a resurgence of the HTC brand. As a company, we will continue to push forward, making the hard decisions needed to continue growing as a global presence. We are confident that the business steps we have taken, and continue to take, are the right ones to lead to a strong resurgence of the HTC brand. HTC continues to invest in talent and recruitment as part of our broader human resources strategy to ensure the continued strength of our company’s organizational structure.”
Hopefully all these changes will benefit HTC in the long run, as the company has made some hard investments in giving us some of the best smartphones of the last two years.