So here’s a fun debate for you. A “chicken and the egg” quandary if you will. Samsung. They make a crap-ton of phones and tablets. It’s kind of what Samsung does. It is the very definition of throwing stuff against the wall to see what sticks. It’s sometimes a little scary.
If you look at the list of devices Samsung has released over the past three years, it is staggering. Here are a few numbers for you. Since February of 2011, Samsung has release eighty-two Galaxy phones. Let me repeat those two words and advise you of their implications:
Galaxy – this list only includes Galaxy devices, not other Samsung brands.
Phones – this list does not include tablets.
Eighty-two Galaxy phones, over three and a half years. Any math majors in the audience tonight? That’s roughly 23 phones per year, or just under two phones per month. Every two weeks, there is another Galaxy phone on the market. Seriously.
Samsung, is undoubtedly the most popular smartphone maker in the world right now, so this is not a completely crazy statistic. But it does beg the question: Did Samsung’s propensity toward releasing all these devices lead to its popularity or did its popularity lead to it releasing a ton of devices.
It’s an interesting question because of the date I chose to reference above. February was the first month in which Samsung released a phone in 2011. 2011 was the year in which it released the Galaxy SII. One could argue was probably its first really popular phone. Some might point to the Galaxy SIII as the tipping point, and an argument can be made for that. But the Galaxy SII is still talked about in tech circles today as being one of the first really good Samsung devices.
Even so, Samsung’s popularity has continued to expand since that time and by the time of the Galaxy SIII’s arrival in May of 2012, Samsung was already hitting the stratosphere in sales and it has continued to rise ever since. Whether you want to set the SII or the SIII as the benchmark, the argument remains the same. The Samsung deluge of smartphones rose at about the same rate as its popularity of its flagship devices of those years.
Some might argue that Samsung’s rise in popularity was probably driven by its ubiquity. If Samsung was releasing a new phone every two weeks for the past three and a half years, it makes sense that the phones would always be in the media, always in user’s minds, and always at the front of the stores. An avalanche of devices always pouring from the heavens might make a consumer think that Samsung must be doing something right if it can afford to pump out phone after phone. Besides, in Samsung’s eyes, one Samsung phone is as good as another when it comes to profit margins.
Why not all?
But if that’s the case, why would only Samsung’s big name flagship devices be so popular. Most of the sales numbers you see talk about the GS5, not the Note III Neo. Perhaps it got to the point where new phone consumers were going to retail stores saying “What about that new Samsung I just heard about?” and the carrier directing them to the flagship.
Or is it simply that Samsung’s popularity and resulting profit margin has allowed it to try some things out, put out more devices, and try to fill every conceivable niche out there? Perhaps there are more factors to Samsung’s success that just a deluge of devices. Samsung’s advertising budget has to be a consideration when talking about its popularity. Samsung has spent literally billions of dollars in advertising from TV spots, to airports and everything in between. If you gots the moneys, spend it sistahs!
All about the Benjamins
One of the nice things about being rich is you get to pursue whatever tickles your fancy – even if it’s a round phone bent the wrong way. It may not be considered the wisest of business practices, but as long as Samsung sticks with the formula that has been working, it can afford to throw some money at some pet projects to see if it actually has found the next big thing. See what I did there?
So what do you think, weekend warriors? Which came first? The phones or the success? Are the last 82 phones of Samsung just flights of fancy, or are they actually the keys to the kingdom? Feel free to discuss below and share your theories. The debate is on!
Samsung size image source: blogs.which.co.uk