Samsung brags about quad HD, but is it shooting itself in the foot?
How do you sell the smartphone buying public on the idea of crazy high-res quad HD displays, putting even 1080p to shame? Ever since the idea of such panels on phones was first rumored, there’s been a pretty active debate over the value of quad HD screens, balancing promises of increased clarity with concerns about battery life, performance, and cost. By now, it’s clear that the industry has elected to move forwards with quad HD phones, bringing us handsets like the LG G3 and Samsung LTE-A Galaxy S5. But can these OEMs convince shoppers that quad HD phones are ones they need to seek out? Samsung’s trying to do just that, but the way it’s going about doing it is raising a few eyebrows, especially in light of the flagship Galaxy S5’s 1080p display.
In a new blog post this week, Samsung extols the virtues of the quad HD screen on that new GS5 LTE-A edition, talking about better image detail, more natural colors, and improved readability. It also whips out some numbers, discussing pixel count and density, before detailing some technical improvements that allow this WQHD OLED display to perform as well as it does.
And all that’s fine: the company makes a solid case. But is it doing so at the original Galaxy S5’s expense?
Comments like “WQHD is the best resolution for the smartphone” and “with the WQHD you don’t have to be satisfied with what you’re accustomed to” could be seen as tacit admission that the 1080p panel on the GS5 just isn’t good enough anymore.
Don’t get us wrong, as we loved the GS5’s display, even at 1080p. But Samsung seems to have painted itself into a bit of a corner here: it’s difficult to go from saying “this new display is the best kind around and you shouldn’t settle for less,” to “but you should still buy our flagship phone, even with that older tech.”