Last year, during the 2013 Google I/O conference, we saw Google add to its growing media offerings with the launch of a streaming radio service, Google Play Music All Access. For $10 a month (or $8 for early adopters), users were able to enjoy unlimited streaming. But a year later, Google has new competition to face off against – new entities like Beats have joined the streaming game, and existing players continue to refine their offerings. How can Google put a little spring in the step of All Access? Well, it’s looking like the company might finally be doing something about that mouthful of a name, but it’s not clear how much better the alternative might be.
Google’s got this promo going where it’s hooking new Nexus 7 owners up with three free months of All Access, and right there in the details explaining the conditions of the offer we see this: “A Google Play unlimited music subscription (previously known as Google Play Music All Access)”
Previously known? As far as we’ve seen, Google is still using that Play Music All Access branding, but could this be a sign of things to come? And assuming Google really is dropping the name, how will it start referring to the service in the future? “Google Play unlimited music subscription” is similarly unwieldy, but that may just be due to the legalese nature of this document – maybe in more casual conversations it would be referred to simply as “Google Play unlimited,” or something of equal brevity.