Is Apple out to improve Siri by replacing Nuance?
Apple’s launch of the iPhone 4s was met with much praise because of one particular feature, Siri. Ever since then, competing companies have evolved what we previously knew as simple “voice command” into something that can actually assist you with certain tasks. There is still much work to be done in order to improve these services, which still remain in beta for the most part, and it seems that Apple has a master plan that could be executed soon.
A recent article by Wired magazine points to all of the recent efforts that Apple has been commanding in order to improve Siri’s reliability. Most of these have to do with new hires, as we remember the company hiring Amazon’s A9 co-founder, aside from other hires that came from Microsoft. What’s most interesting though is that Apple has focused on hiring people from Nuance now, which is currently famous for powering Siri’s back-end. Some of us assume that this move could be due to Samsung’s recent interest in buying Nuance, but the article points to a bigger plan.
According to the article, Apple’s biggest hurdle in pushing Siri out of beta is speed and reliability. Apple plans to build its own back-end for Siri, and the purpose is to make it significantly faster and more reliable than what it currently receives from Nuance. It’s hard to predict timing on these changes, but with a probable iPhone 6 launch in September, and with a need to separate Siri from Cortana and Google’s Voice Search, the heat is on.