T-Mobile unveils Uncarrier 6 initiative to revolutionize music streaming industry
Wow. Uncarrier 5.0 is hot off the press, but… what’s this? Uncarrier 6! T-Mobile has unveiled “Music Freedom” as part of its latest move to attack its competitors, Uncarrier 6.
T-Mobile will offer unlimited free music streaming from all the major music services — such as Pandora, Rhapsody, Milk, Spotify, iTunes Radio, iHeartRadio, Slacker, and Beatport — even beyond your data cap. The carrier is touting its “Data Strong” network as being able to handle all of the load of all of this streaming. Of course, there are many implications of net neutrality along with this free streaming, but Legere (when asked about it during Q&A) doesn’t think it’s an issue. The “Uncarrier” will add the most-voted-for music streaming services as their customers choose to Uncarrier 6, beyond the ones outlined above already.
T-Mobile has also unveiled its own internet radio service in conjunction with Rhapsody — the aptly named unRadio. You can skip as much as you want, there is no advertising, and there are over 20 million songs available at launch (which is tonight, by the way). It costs $5 per month for the regulars, $4 a month for T-Mobile customers, and it is free for T-Mobile’s unlimited data customers. There will be Android and iOS apps, along with a web interface. Sorry, Windows Phone users.
Legere ended the presentation with “WE. WILL. NOT. STOP.” — it certainly doesn’t seem like it, which can only be a good thing for the wireless industry.