Smartwatch sales four times slower than activity trackers in Q1
Wearable devices are increasingly popular among technology enthusiasts. However, the smartwatch is just one of the products in the wearables category, and, apparently, it is performing worse on the market than other wearable solutions.
According to a Digitimes report based on numbers from ABI Research, the activity tracker is outselling the smartwatch. The ratio is four-to-one in the activity tracker’s favor. 2.35 million activity trackers were shipped in the first quarter of the year, meaning that those who bought a smartwatch were less than 600,000.
“Activity Trackers are currently the most viable consumer electronics wearable device category, because they have a clear use case that cannot be matched by smartphones, in contrast to smartwatches. End users have been happy to ditch their watches and use smartphones to tell the time, so extending smartphone functions to the watch is a weak use case and retrograde step”, said Nick Spencer, Senior Practice Director at ABI Research.
According to the report, Fitbit remains in the lead, but it will most likely get some competition heat from Samsung, with its Gear Fit offering. You can read more at the source link below.