BlackBerry 10 already has a lot going for it with its Android app compatibility layer, allowing devs to package Android apps for BB10 without having to recode them for the platform. At least, it’s a fine idea, if not slightly hampered by hit-and-miss interest on the part of developers. But today we learn of a new arrangement that should bring a ton of new Android apps to BlackBerry en masse, connecting the platform with the growing selection of software available through the Amazon Appstore.
Remember earlier this week when Amazon was bragging about just how big its Appstore was getting? Starting this fall, alongside the release of BlackBerry 10.3, users of the platform will be able to access the north-of-200K apps in the Amazon Appstore just as easily as they would from a native Android phone.
BlackBerry World will continue to offer its own app selections, and Amazon’s Appstore is arriving to help augment that library – at least, that’s the case with apps. The situation’s a little different when it comes to media, and BlackBerry will cease to sell its own music and video offerings through BlackBerry World as of July 21. Old purchases will still be accessible (for now, at least), but new media will need to be acquired through individual third-party apps.
CEO John Chen says this deal will bring the platform “greater app availability for our smartphone users and enhanced productivity solutions for enterprises.”