Sony finally bringing SmartBand wearable to the US

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What is it about this time of year and us finally getting our hands on products that launched all the way back at the CES in January? Does the threat of the year’s halfway point looming just over the horizon convince manufacturers to finally get their acts together and make these long-ago-announced products available for sale? We just saw AT&T reveal plans for the release of the ASUS PadFone X, and now it’s Sony’s turn to bring some CES-product goodness our way, as it starts US sales of its SmartBand wearable.

Now, to Sony’s credit, the SmartBand has already been available in other markets, and today we’re only talking about Sony bringing it to the US. The fitness tracker will be available in Sony stores and through the company’s website for just about $100.

That puts the wearable on even footing with products like the Fitbit Flex. A few months ago we may have preferred the Flex if only due to its broader compatibility with phones, but Sony’s subsequently made progress in bringing its SmartBand and Lifelog apps to non-Sony Androids; still, that leaves iPhone users in the dark.

Really, it’s about time that Sony released this guy in the States if it hopes to see the SmartBand find any buyers – with the coming arrival of Android Wear (not to mention the iWatch), public perception of wearables may be about to undergo a major shift, and screenless sensor bands like this could find themselves becoming yesterday’s news.

Source: Sony

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bitsRead more about Stephen Schenck!