The LG G3 is finally official, and if you stopped by to watch our Editorial Roundtable on the smartphone, you probably picked up on how impressed we were with the promotional content LG was able to put together. Throughout the G3 launch, the manufacturer shared these short spots with us, and in contrast to some of the more aloof offerings from other smartphone companies, what LG brought to the table was short, sweet, and maybe most importantly: direct. That’s left us optimistic as to what LG might be able to accomplish with its G3 advertising, and now we get to check out one of the OEM’s first efforts, as it publishes its “Simple is the new Smart” video.
Now, this one isn’t quite as streamlined as some of the shorter clips we’ve seen, but it still manages to hit the big points: design, that crazy high-res display, the camera’s OIS and laser focus, the one Watt speaker amp, and that high capacity 3000mAh removable battery.
LG also gives us a rundown on some of the G3’s stand-out software features, like that very flexible keyboard and the virtual assistant capabilities of Smart Notice. Finally, it touches on some of the G3’s optional accessories, including the Android Wear-powered G Watch we’re so anxious to get our hands on.
We’re still curious to see what LG puts together for advertisements actually intended to air on TV, but this seems like a decently strong start. Maybe more importantly, though, what do you, the smartphone shopper think? Has any of this got you interested in picking up a G3 of your own?