There’s no denying that Apple doesn’t like to follow the rules when it comes to hiring people. Going to an interview for any job at Apple with a suit and a tie is code for not getting the job, and the company has become quite famous for its “lay back” culture requirements. If you thought Apple wanted to buy beats for its technology alone, it seems that things are actually focused on something different.
Apple is reportedly interested in bringing “culturally aware” managers from Beats to Apple. Credible sources mention that Apple is more interested in beats for its talent, and not really for its technology. The report reads:
“A well-placed source has confirmed rumors that Apple’s acquisition of Beats “is happening” but was close to falling apart multiple times. The source said with “70% certainty” that Apple’s planned multi-billion acquisition of headphone maker Beats will go through. But Apple isn’t buying Beats for the technology, they’re buying the talent.”
“They want Jimmy and they want Dre,” said the source. “He’s got fashion and culture completely locked up.”
Music streaming is a big part of the deal, as Apple is clearly looking for a way to defeat Spotify at its own game with a hipper strategy:
“Because it’s deeply conscious that pumps a lot of blood into the music industry. My source says iTunes execs started deeply considering streaming at least two years ago. They realized a sudden move for iTunes from downloads to streaming could lead to dark days for the record business, reducing musical inventory – and revenue – accordingly.”
The report claims that Apple is willing to accept that music downloads will decline as music streaming becomes more popular. The adoption of Beats will allow the company to offer a more graceful transition between both services.