Verizon looks like it’s ready to start with a substantial promotional push for its new AWS band LTE service, as we saw earlier this week when a leak revealed both the carrier’s XLTE branding and its intention to introduce the service this coming Monday. We may still be a few days away from XLTE going official, but we’re already getting a sense for how Verizon intends to sell users on this new offering as some additional XLTE materials leak.
The more substantial of the two is the video spot we’ve embedded below, claiming XLTE will offer Verizon subscribers “double the bandwidth in cities coast-to-coast.” It was posted by a Vimeo user who appears to be an Art Director at McGarryBowen, an ad agency Verizon has used in the past – and the clip looks quite legitimate to our eyes.
Separately, we’ve got the latest delivery from @evleaks, the little banner you see below. There’s the very same copy we heard from the video, with the two leaks helping to corroborate each other.
Will you Verizon users actually start seeing higher data speeds? We touched on the subject earlier, and while you may notice more consistently high download speeds, double the bandwidth doesn’t necessarily mean double per user; the video clearly talks about efforts to decrease congestion rather than boost speeds. That still sounds quite nice, though, and we look forward to getting all the details next week.
Update: As you can see, Caitlin took the video down – but maybe that only serves to reinforce its legitimacy.