Samsung makes some fantastic smartphones, sure, but what really puts the company head-and-shoulders above its competition isn’t necessarily the quality of its products, but the fantastic job it does in promoting them. With deep pockets full of advertising dollars, it’s got the muscle to really get its phones out there in a way few of its peer can match. In the past, those efforts have included things like offering official Olympic-themed handsets, and today we lean of another incredibly high-profile campaign, as Samsung takes over an entire terminal at London’s Heathrow Airport.
Starting Monday, and lasting for two weeks thereafter, Heathrow’s Terminal 5 will become Terminal Samsung Galaxy S5, as part of an extensive Samsung marketing push. Heathrow sees some 70 million passengers make their way through its halls every year, so even a two-week window will sure bring a lot of eyes in front of Samsung’s promo efforts. The most impulsive (or just easily impressionable) among them will be able to purchase a new GS5 right in the airport itself, with retailer Dixons Travel offering the Android to passengers.
On the surface, this sounds like just another big Samsung ad spend, but should we read anything else into it? The GS5 has been up for sale for over a month by now, while this is the kind of campaign we’d normally associate with a big initial launch – is Samsung already concerned that GS5 sales figures aren’t quite as high as it would like them to be?
Source: The Verge