We’re coming up on two months since HTC launched the One M8, and simultaneously opened the phone to sales. The company sure seems to be optimistic about retail performance, forecasting that it will again show a profit this quarter after a few quarterly losses, but what’s it doing to actually make sure that happens, rather than just hoping for the best? Well, back in March we saw HTC release a couple commercials for the One M8, bringing in celebrity spokesman Gary Oldman for the task. Today a new clip arrives, with Oldman returning to promote the smartphone.
If you weren’t a fan of those previous vids, with their focus turned away from specs or features and that passing-the-buck “go ask the internet” message… well, you’re not going to dig this new one any, as it’s more of the same. Oldman tells us the One M8 is a smartphone for “people who form their own opinions,” but neglects to provide any details that would actually allow us to put together our own thoughts on the phone. As such, we remain quite curious just how effective these spots actually are.
Is HTC’s position with these “if you take the time to learn about the One M8, you’ll love it” ads a little too resigned for them to really be successful? Does it need the sort of over-the-top showmanship from those bizarre Robert Downey, Jr. spots? Or do we just need Oldman to be a little less Commissioner Gordon and a little more Jean-Baptiste Emmanuel Zorg?