Motorola hypes tomorrow’s launch event with more super-low-cost allusions
Motorola’s London launch event is just a day away at this point, where the company’s confirmed plans to introduce us to its next smartphone. Almost assuredly, that device is going to be the Moto E we’ve been seeing so very much of lately. Yeah, we might also get some Moto 360 goodness, but if you’re looking for the sure bet, the Moto E’s the way to go. While there are quite a few questions we’ve still got about the Moto E and what will really make the phone shine, maybe the most important consideration is its price; Motorola’s made a point to emphasize how accessible it wants this handset to be. Even if we don’t know a precise dollar figure just yet, we have a general sense of where the handset will fall – and it sounds quite low. As we wait to get more answers tomorrow, Motorola is busy hyping this launch event, continuing with its message of super-affordable hardware.
Motorola’s been playing around with this #GoodbyeFlipPhone hashtag for the past few days, but today it really steps things up, sending out a couple new tweets containing the message. If we’re to read “flip phone” as a stand-in for “dumbphone,” Motorola’s message seems to be that the Moto E could be an ideal first smartphone for users who have yet to take the plunge.
While part of that appeal should be this very low price, we also wonder if Motorola may be referring to other features of the Moto E that would appeal to users hesitant to move to smartphones – maybe a killer battery life? We’ve heard that the phone could get a 1980mAh cell, which is a good enough size for a smaller phone on its own, but maybe we’ll also see some software tweaks (or really efficient silicon) to help squeeze every last drop out of that component.
Be sure to check back with us tomorrow for full details on Motorola’s announcement.