Apple’s Beats acquisition looks all but confirmed


Last night word came in that Apple was about to finalize an arrangement that would see the company buy Beats Electronics in a $3.2B deal. This wouldn’t be the first time that a smartphone manufacturer got itself involved with Beats, following HTC’s investment years back. That deal saw HTC owning as much as 50.1% of Beats at one point, though by 2012 it was already divesting itself of its shares, and last year it finally offloaded its remaining stake. As for this new Apple involvement, we still haven’t heard official from the company, but based on what we’re seeing from the Beats side of things, the deal is looking very much like it’s happening.

We brought you an update a little earlier today about musician/actor Tyrese posting a since-removed Facebook post referencing the deal, and now we’ve seen the video to go with it. While the deal itself isn’t directly discussed, Beats co-owner Dr. Dre’s mention of being the “first billionaire in hip-hop” certainly supports the reports we’ve heard of this deal.

That said, there also seems to be some confusing information going around about all these rumors, like the pic below of Dre and Eminem. While we’ve seen it being presented as evidence in favor of Beats acquisition reports, it actually dates back from the summer of 2012, during a visit to an Apple store in Tokyo.

With all the attention this news is getting, we’re optimistic that a formal announcement will be coming down the line shortly.

dre-eminemSource: Tyrese (YouTube – mature content), Tokyo Twilighter
Via: Apple Insider

Share This Post
What's your reaction?
Love It
Like It
Want It
Had It
Hated It
About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!