What’s the difference between iOS and Android users?
What does your choice of smartphone platform say about you? Do you crave the security and polished user experience Apple offers iPhone users, or do you dig the variety of devices you’ll find on the Android landscape, as well as the freedom to run software from whomever you choose? All these differences between the platforms end up attracting different kinds of users, and today we look at one survey that attempts to reveal some of the traits that are more likely to apply to iOS users than Android fans, and the other way around.
According to this study by Battery Ventures, iPhone users seem to have more white collar jobs, travel by air, and enjoy wine.
Android users, on the other hand, are more likely to be blue collar, rely on public transportation, and prefer beer. We also see an interesting relationship with vices: Android users eat more often at McDonald’s and represent a larger share of smokers, yet at the same time they’re more likely to identify as religious.
But for those differences, the groups still share some commonality. There’s no clear difference between iOS and Android users when it comes to where they live and whether they rent or own their homes. Political leanings seem to cover both platforms, as well, and neither iOS nor Android users are more likely to own guns or be Fox News watchers than the other.
Notably, when this user data is filtered to only compare iOS and Android users of similar income levels, many of these differences start to go away.
We’d love to know a little more about how this data was prepared, including how many people were asked and whether there have been a Windows Phone or BlackBerry contingent among them, but it’s still an interesting look at what sort of users these smartphone companies are trying to appeal to.
Update: Here are some more differences, from another source: