Apple’s bet on maps for iOS 8 grows, hires indoor navigation company CEO
Surely there’s no such thing as a perfect company, and definitely not a company with perfect products. Apple has had an astonishing road full of success stories in the last couple of years, but that doesn’t mean that it’s immune to failure. We’ve seen cases like Ping, MobileMe and other services fail to deliver on their promise to consumers, but one of the worse has been Apple Maps. Rumors have Cupertino investing a lot in making it better for iOS 8, and we get new details on Apple’s recent move to improve it.
Apple has reportedly hired Wifarer cofounder and CEO Philip Stanger. Wifarer is famous for its indoor navigation services, though it’s odd to see Apple hiring a leadership executive and not buying the whole company, as it has been doing so a lot lately. The choice for Stanger is also quite interesting, as his background has nothing to do with engineering, and more to do with leadership of Wifarer. In the past, Apple’s acquisitions for maps were all focused on companies and its engineers, but this would be the first time we find somebody with some leadership background to push the services forward.
iOS 8 should be launched at WWDC 2014, and we’re expecting Apple to focus on many things, Maps being just one of them. It’s cool to see that the company is considering an indoor navigation solution, but let’s see how this all results when the software is fully public.