When you’re getting online with your desktop or laptop, and looking for a free entertainment fix, Hulu is happy to oblige, offering users a variety of TV and movie options. But when we’re out and about, with only our smartphones in tow, the situation changes a little: Hulu doesn’t make any of its free content available on phones or tablets, and instead its mobile offerings are only accessible by subscribers to the premium Hulu Plus service. That’s all about to start changing, however, as revealed today at the Hulu Upfront event in New York.
Starting this summer, Hulu will begin offering free content on mobile devices, with no Hulu Plus premium subscription required. Before you start getting too excited, it doesn’t sound like everything that’s available on the desktop will also be free on phones – Hulu specifically says that the new content will consist of “a selection of ad-supported full TV episodes” and doesn’t mention movies at all – but something’s better than nothing, right?
Presumably this new content would be available across platforms (as Hulu Plus apps are currently out for iOS, Android, and WP alike). We also hear that at some point later in the summer Hulu will deliver an update to its iOS Hulu Plus app for an ambitious “next generation” user experience, but details on that are still light.