Samsung, Apple see global share of smartphone market decline
Smartphone companies are busy right now revealing their latest quarterly figures. We just saw LG take advantage of its latest financial disclosure, slyly announcing the G3 in the process, and now we’re taking a look at Samsung’s numbers. While the company’s still turning a massive profit, it’s not making quite as much money as it once did, with a nearly six percent drop in profits compared to this quarter last year. But for the bigger story we have to look beyond Samsung’s own sales and to the greater smartphone market as a whole. There, the latest numbers from Strategy Analytics show that both Samsung and Apple, the giants of the industry, may be on the way down.
It’s an interesting dichotomy: while both Apple and Samsung are estimated to be selling more phones than ever before, shipping between five and twenty million more smartphones than either did in the first quarter of 2013, the rest of the market has grown alongside them. Problem is, these other players are growing at faster rates than Apple and Samsung, so while their raw sales are up, their respective shares of the market are down: globally, Samsung’s share is projected to have dipped to 31.2 percent (down from 32.4 last Q1) and Apple’s to 15.3 percent (down from 17.5).
So who’s picking up all these new sales? Huawei’s share of things looks pretty unchanged, but Lenovo sees some decent growth. Really, though, it’s the companies that don’t even make the top four who are cleaning up here, unceremoniously lumped together in an “other” category that’s responsible for nearly three percent year-on-year growth. No single OEM may be dominating this expansion, but the combined effect from all their sales appears to be slowly unseating the reigning market kings.