Google takes axe to Sony Z Ultra Play edition’s price tag

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Will we still have the Google Play edition family of Android devices this time next year? With those rumors of the ambitious Android Silver project making the rounds, and the consequences it may have for how Google sells Android hardware, it’s difficult to say. But for the moment, at least, GPe devices aren’t going anywhere, and today we learn of a pretty big change hitting the first phablet to bear the GPe name, with Google knocking a whopping 30 percent off the price tag for the GPe Sony Z Ultra.

Google introduced the GPe Z Ultra alongside the other plus-sized GPe model (the LG G Pad 8.3) back in December, and ever since then it’s sported a $650 price tag. As of today, Google knocks $200 off that, bringing things down to just $450.

Before you go and start thinking that Google is being crazy generous, this move appears to be about bringing Google’s prices more in line with other retailers. For instance, while Sony itself continues to sell the non-GPe Xperia Z Ultra for the full $650, many retailers have already been offering the phone for substantially less – Amazon’s got the unlocked phablet from a number of sellers priced in the mid-400s, for example.

We wonder if this means that other GPe discounts could be forthcoming. The original GPe HTC One already got a price break, but the old GPe GS4 is still $650; will it be next to drop?

Source: Google Play
Via: Android Central

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bitsRead more about Stephen Schenck!