Amazon launches sub-store just for wearables

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If 2013 was the year when wearables entered mainstream consciousness, thanks to efforts like Google Glass, or Pebble and Galaxy Gear smartwatches, 2014 could be when they positively blow up, bringing us not just more wearables form Pebble and Samsung, but the debut of Android Wear and the expected launch of Apple’s iWatch. With more and more manufacturers warming to the idea of wearables every day, retailers are taking note, and today we see Amazon really embrace the category with the launch of its own wearable technology store.

It’s not just smartwatches, either: Amazon breaks things down by category, offering shoppers selections of fitness trackers, connected healthcare devices like blood pressure monitors or pulse oximeters, or wearables designed to keep tabs on kids and pets.

Besides selling currently available products, Amazon’s wearables storefront also features previews of upcoming devices, like the Narrative Clip camera system or Bionym Nymi biometric authentication wristband.

For indecisive shoppers, there’s even a buying guide to help walk them through their options, explaining the differences between smartwatches and fitness trackers, and advising them about compatibility issues to be on the lookout for.

Expect other retailers to similarly place more of a focus on wearables as the market continues to mature.

Source: Amazon

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bitsRead more about Stephen Schenck!