Amazon launches sub-store just for wearables
If 2013 was the year when wearables entered mainstream consciousness, thanks to efforts like Google Glass, or Pebble and Galaxy Gear smartwatches, 2014 could be when they positively blow up, bringing us not just more wearables form Pebble and Samsung, but the debut of Android Wear and the expected launch of Apple’s iWatch. With more and more manufacturers warming to the idea of wearables every day, retailers are taking note, and today we see Amazon really embrace the category with the launch of its own wearable technology store.
It’s not just smartwatches, either: Amazon breaks things down by category, offering shoppers selections of fitness trackers, connected healthcare devices like blood pressure monitors or pulse oximeters, or wearables designed to keep tabs on kids and pets.
Besides selling currently available products, Amazon’s wearables storefront also features previews of upcoming devices, like the Narrative Clip camera system or Bionym Nymi biometric authentication wristband.
For indecisive shoppers, there’s even a buying guide to help walk them through their options, explaining the differences between smartwatches and fitness trackers, and advising them about compatibility issues to be on the lookout for.
Expect other retailers to similarly place more of a focus on wearables as the market continues to mature.