Apple gains marketshare while Windows Phone struggles
Those of you who thought that Samsung was crazy by launching devices like the Galaxy Note line-up, or the huge Galaxy Mega phones should think again. Apple’s sales team is aware of how many customers the company has lost over the past years because the iPhone is simply too small for what most people want these days, so you could say that Cupertino isn’t really having much fun right now. Still, recent market results for last quarter are out, and not everything seems to be at a loss for Apple with these numbers.
According to Kantar, Apple’s smartphone marketshare grew in areas like Japan with 57.6%, Australia with 33.1%, and Europe with 19.2%, which would mean an increase of 8.6%, 2.0%, and 0.1% respectively. On the other hand, Apple keeps losing marketshare in the US, which is currently down to 35.9% when compared to the 43.7% it had last year. Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, comments:
“Apple regained ground in the first quarter of 2014, primarily due to the strong performance of the iPhone 5S, growing its sales share in Europe, Japan and Australia. By contrast, Windows had a tough start to the year as a result of its entry-level Nokia models facing fierce competition from low-end Motorola, LG and Samsung Android smartphones.”
Not much is said in the report about Android, but we do see that it continues to grow in certain areas. When it comes to Apple, we know that the company is working on giving us bigger iPhones in the future in order to cater for what the market wants. Windows Phone on the other hand is still a work in progress with the Nokia acquisition by Microsoft. Let’s hope that these efforts do translate into the positive market growth that both companies want as well.