With Nike’s surprising decision to close down its wearable hardware division, at a time when the market is actually growing has generated a lo of speculation. We’ve heard some recent rumors of Nike’s Fuel system playing a key roll on Apple’s iWatch, and given the fact that both companies have been partners for years now, this could be the case. Whatever the case may be, Nike has opened its Fuel system to third party companies, and the company’s CEO has shed some light on what to expect.
In a recent interview with CNBC, Nike CEO Mark Parker has given us some insight into the company’s plans after closing down its wearable division. According to the interview:
Parker: “[Y]ou’re going to continue to see us commit to this area, to focus on expanding the reach. Today, we have about 30 million FuelBand users. We’re hoping to push that to over 100 million. We have partners that we work with…obviously the most visible partner we have is Apple. We’ve been working with them for a long time. And we’re excited about where that relationship will go forward.”
CNBC’s Sara Eisen: “Well, can you give us a hint? Are we going to expect some sort of collaborative device coming out? Nike and Apple?”
Parker: “I can’t really say that. There’s been a lot of speculation, which I understand. I will just say the relationship between Nike and Apple will continue. And I am personally, as we all are at Nike, very excited about what’s to come.”
With rumors of Apple making a big bet on health with the iWatch, the integration of Nike’s services would definitely be a great idea going forward. Sadly for Nike, it has to remember it’s not the only company that provides these services.