Huawei has set a bold goal for 2014: it wants to grow 53.8% compared to last year (it sold 52 million in 2013) when it comes to smartphones shipped globally. The Huawei 2014 target has been set to shipping 80 million smartphones, of course, globally, and over the course of the entire year. How will the Chinese manufacturer achieve this?
The company has secured $300 million for its marketing efforts which should boost sales and brand recognition globally, though 40% of the amount is being set aside for its home market, China. In addition to marketing efforts, the company will need to manufacture phones that will see a good reaction from the market; according to Huawei, the Honor 3C smartphone introduced in December of 2013, already sold eight million units, and the company expects to sell 20 million more.