Maybe we should be worried about the fate of Google+ after all


Yesterday brought the unexpected news that Google’s Vic Gundotra was leaving the company. Gundotra had been one of the key figures behind Google+, so we wondered what his departure might mean for the fate of the service and its integration with everything else under Google’s umbrella. News that Google would promote a new Google+ head from within the existing team had us assuming that things would be business as usual, even in Gundotra’s absence, but a new report claims that Google may instead be reconsidering what role it wants Google+ playing, and could even massively tone down the extent to which Google+ and all the interactions that go with it are forced upon users.

While Google denies the allegations, TechCrunch cites reports from multiple sources claiming that a lot of the social-network aspect of Google+ is about to fade. The idea that Google wants users signed-in to Google accounts whenever they’re interacting with its services would continue, but the use of Google+ to share content and communicate with friends and colleagues may be quite downplayed; it could still be there for users who seek it out, but there’d be a lot less pressure to steer users in that direction. And while Google had been pushing Google+ more and more with the latest versions of its Android apps, that could start going away, as well.

Supposedly, Google’s transitioning a fair number of employees previously tasked with Google+ to work on other projects; the Hangouts crew would switch focus to Android, as might the team that had developed Google+’s photo sharing.

Why give up on Google+ to such an extent? There’s not likely to be any singular reason (even assuming this report is remotely accurate), but Facebook’s recent acquisition of WhatsApp has been mentioned as a failure for Google+ so large that there might not be hope of recovery.

Again, Google’s official word is that Gundotra’s departure will have “no impact on our Google+ strategy,” but with multiple sources sounding the alarm like this – well, it sure sounds like something’s afoot.

Source: TechCrunch
Via: Droid-life

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!