Apple is extending its trademark to include jewelry and watches
Apple’s launch of the iWatch is imminent, though still hard to predict when it comes to specific timing. We’ve heard tons of rumors regarding what to expect from the products, and we do know that Apple has been hard at work to trademark names like “iWatch” under its portfolio over the last couple of months. Just like Apple dropped the “Apple Computer” name a couple of years ago in order to reflect the fact that it didn’t only build computers, the company is also making some changes to what the name “Apple” can provide in the US and abroad.
Cupertino is now extending the “Apple” trademark in order to cover additional products like “jewelry, clocks and watches”. These trademark filings are mostly happening outside the US, and they are basing themselves on Apple being able to build products under Class 14, of the possible classes you can trademark, which covers precious metals/stones and products made from those materials. This wouldn’t be the first time that Apple trademarks something under Class 14, but it is the first time that Apple as a brand is being associated to these types of products permanently.
This clearly hints to the company hard-at-work on its next wearable, and rumors continue to point to it attempting to revolutionize health and fashion at the same time. Hopefully we’ll see it in-time for WWDC 2014, as iOS 8 would need a wearable to make sense.