A couple of decades ago, Sony products were Sony products, but today we see a Japanese company that’s struggling to make a dent in the smartphone market one more time. While Sony Xperia smartphones have done a decent job in gaining traction in Europe, the same can’t be said in the United States lately. We’ve heard rumors of the company returning to its smartphone roots with Windows Phone, and today more of that continues.
Reports have Windows Phone 8.1 GDR updates reaching new devices in July, and what’s interesting about this is that apparently some Sony models will be in the mix as well. Sony has never really confirmed that it’s building Windows Phone devices, but the company hasn’t shut down the idea this year as it did in previous ones. Clearly if its Android strategy hasn’t reached the amount of customer acceptance that the company wants, it’s only logical for the company to try its luck on other platforms that have similar hardware demands to Android.
The fact that Sony sold its VAIO division does make this rumor far-fetched, since this proves that the company isn’t satisfied with the appeal of Windows in the market. We’ll see how things align as the company continues to push for some market top-of-mind in 2014.