Two weeks back, actor Gary Oldman got us started with HTC’s promotional campaign for the new One M8, encouraging viewers to get out there and listen to all the great things tech professionals had to say about the follow-up to last year’s beloved One. While it was great to see HTC taking advertising seriously (one aspect of its phone sales where the company often finds itself outdone by competitor Samsung), where was Robert Downey Jr., star of last summer’s HTC campaign? Well, as the One M8 prepares to see broader retail availability just a little later this week, Downey has finally made an appearance, talking about his love for HTC’s latest Android.
Just as the Oldman videos were much more low-key than last year’s Downey extravaganza, the new Downey vid is similarly stripped to the bone. The actor speaks plainly about the old One’s critical acclaim, including that Global Mobile award we saw it get back at MWC, before introducing the new One M8, a design that’s “somehow even better” than its predecessor.
The loose, almost improvised feeling we get from this clip is in stark (no pun intended) contrast to the over-produced excess of trolls, cats, and catapults, but does that make it a more or less effective ad? Let us know what you think in the comments.