Amazon’s A9 Search VP leaves for Apple, will focus on Maps and online stores
Apple has been doing a lot of hiring lately, and that mainly has to do with some recent departures in key areas that have failed to impress, like Maps for example. The company’s credibility has been seriously question because of issues like these, and it’s clear that Tim Cook needs to revamp as much of the department as possible. Today we hear that Apple has snatched yet another Amazon A9 executive, and this time to fix things that are actually broken.
Benoit Dupin, former Vice President of Amazon A9′s Search Technology group, has left the company for Apple. Amazon has removed his profile from its executive website and Dupin has now updated his LinkedIn profile as a Director at Apple. Rumors deep within Apple claim that Dupin was hired to improve the continuous issues that many complain about in Maps, but given his expertise in Search services, Dupin will also contribute to improve the Search experience in the iTunes Store and App Stores as well.
We are expecting iOS 8 to bring significant improvements in maps, and Apple’s new hires could help speed this process. Hopefully we’ll see some progress in the next coming months.