Sony gaining Android market share thanks to mid-ranger sales
When you think about an Android OEM that has a lot of potential growth in the low to mid-range market, who comes to mind? Motorola? Heck, maybe even Nokia with those new Nokia X models? The latest figures out of India reveal some healthy performance from a company that’s not always on our list of mid-range OEMs to keep an eye out for, revealing Sony outpacing Apple in its share of the Indian market.
Looking at Q4 2013, Samsung still dominated the Indian market with a 43% value share, but Sony manged to grab 9.1%, versus Apple’s 7%. Sony’s sales are apparently being driven by devices priced in what corresponds to the $170-$330 range.
That sounds like great news for Sony on the surface, but this may be more a situation of benefiting from other players dropping the ball than necessarily succeeding by its own merits; specifically, reports point to Apple’s decision to stop selling the iPhone 4 in India has causing its sales to slump, rather than Sony doing anything to really step up its game.
Then again, the iPhone 4 is now back, and Apple hasn’t shown signs of a clear rebound, so maybe Sony really is doing something right. Emerging markets and those in newly industrialized countries like India present OEMs with some of their largest opportunities for sales, so we’re going to want to pay close attention to what future success Sony may be able to find here.