Last night we brought you a report suggesting that early sales of the HTC One M8 were significantly behind those of the original One M7, compared to its own first week of availability. Looking at usage in the US and Canada alone, ad impressions saw the One M8 accounting for just 0.1 percent of HTC smartphones in use, compared to more like 1 percent for the One M7, a week after those sales began. While it’s definitely something worth paying attention to, we also noted that the M7 saw broader carrier in-store availability when it debuted, so maybe panic is a little bit premature. It sounds like HTC is in the same mindset, and the company’s Jason Mackenzie took to Twitter last night to set the record straight.
HTC still isn’t revealing any hard numbers, but Mackenzie reports that the company is “very satisfied w/ initial results.” He also cautions nay-sayers to wait for April 11, when the One M8 will expand to full retail availability.
That’s a sensible enough position to take, sure. And with those additional sales getting underway in just a week, it shouldn’t be more than a fortnight before we have some more accurate usage data to look at. But we also have to prepare for the possibility that when those numbers come in, we might be facing another disappointment.
Of course, at the end of the day it’s not the quantity of smartphones sold that matters, but what effect those sales have on HTC’s earnings. We’ll be putting the company’s next financial report under the microscope, anxious to learn just what impact the One M8 manages to have on its manufacturer’s bottom line.