HTC could sure use a big win. Last year, the One M7 won the hearts of many of us in this industry, yet HTC was unable to take that critical acclaim and turn it into sales. As a result, HTC’s revenue dipped, and the company’s been struggling to show a profit. Will the One M8 be a big enough hit to reverse that trend? Last week, we shared with you an early report out of Taiwan – not actually naming any sales numbers – but nonetheless asserting heavy demand. It’s still quite a bit too early before we have anything resembling official figures, but now a new report on One M8 sales paints quite a different picture, suggesting the phone is failing to catch on at even the same rate the M7 did last year.
This news comes to us from Chitika’s advertising network, which has been gathering data on smartphone usage in North America. Looking at the past week (3/24-30), it sees the One M8 accounting for just 0.1 percent of all HTC device in use. “Well sure,” you protest, “but the phone only just went up for sale a week ago Tuesday.” Granted, but during the first week of availability for the One M7, Chitika saw that model account for more like 1 percent of all active HTC phones – an order of magnitude difference.
While this could be cause for concern, we feel like we should give the phone more time. For instance, only Verizon had the M8 in stores last week, and shipping times certainly delayed just how quickly AT&T and Sprint users could get their hands on the phone. But if this pattern repeats itself in the weeks to come… well, that could be bad for HTC.