Apple’s A7 chip is more than just a marketing stunt, says analyst

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Apple’s launch of the iPhone 5s came along with a lot of criticism from industry experts, mainly because of the A7 64-bit processor. There’s no denying that this is a 64-bit chip, but until this day, we haven’t seen any dramatic improvements in using an iPhone 5s when compared to an iPhone 5 from last year. Many of us felt that the chip was a marketing stunt, but a recent study from AnandTech wants to prove otherwise.

The study, as with everything that comes from AnandTech is extremely detailed, but explains the substantial differences between Apple’s old A6 chip, and what we find today in the A7. According to the study, Apple didn’t lie about the fact that the A7 is more of a “desktop class” processor, than a mobile processor. It also explains that the reason why we don’t see a difference is because almost all of the apps on the App Store don’t take full advantage of it.

Obviously for this to happen, you need lots of things, like additional developer tools, more RAM, etc. Things we might not see in the iPhone 5s, but in future versions of the iPhone. Marketing stunt or not, the fact that you can’t really take advantage of something makes you wonder why its there, and then again, it could be that Apple is just paving the road for Apps to get better soon.

Source: AnandTech
Via: MacRumors

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About The Author
Jaime Rivera
Jaime has been a fan of technology since he got his first computer when he was 12, and has followed the evolution of mobile technology from the PDA to everything we see today. As our Multimedia Manger, he’s been in-charge of growing our YouTube hobby into one of the biggest video channels in the industry. When he’s not building one of our videos, or filming our Pocketnow Daily, he can be found in his second biggest passion, which is running and fitness. Read more about Jaime Rivera!