Apple seeking iPhone display/battery life improvements through new chip maker?

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Even though we do praise the iPhone for its display quality, that doesn’t necessarily mean that its the most power-efficient feature that the phone has. As a result we do see how the iPhone’s battery drains quickly, mainly because of the IPS display technology that it uses. Given the fact that the iPhone’s battery life is its biggest customer complaint, it seems that Apple is up to something interesting for future iPhone models.

Apple is reportedly in talks with Japanese chip maker Renesas Electronics over the acquisition of a specific division within the company that builds chips to power displays. The report reads:

Apple has its eye on Renesas SP Drivers, a Renesas joint venture with Sharp and Taiwan’s Powerchip. Apple is said to be seeking Renesas’ entire 55% stake for an estimated 50 billion yen ($479 million). The Tokyo company appears to have logged a profit of 6 billion yen on sales of some 60 billion yen in the fiscal year ended Monday.

Apparently the company’s technology is famous for its improvement in image sharpness, while also being more power efficient than competitors. Sadly it’s hard to know if this deal will happen any time soon.

Source: Nikkey
Via: 9to5Mac

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About The Author
Jaime Rivera
Jaime has been a fan of technology since he got his first computer when he was 12, and has followed the evolution of mobile technology from the PDA to everything we see today. As our Multimedia Manger, he’s been in-charge of growing our YouTube hobby into one of the biggest video channels in the industry. When he’s not building one of our videos, or filming our Pocketnow Daily, he can be found in his second biggest passion, which is running and fitness. Read more about Jaime Rivera!