HTC aims to capture a sizable share of the smartphone market, and doesn’t care who knows it; last week, we heard CEO Peter Chou describe his desire to have HTC accountable for 10% of smartphone sales everywhere. It’s got a long way to go between where it is now and that goal, and how well the One M8 fares (or doesn’t) could go a long way towards determining what sort of chances HTC has at making headway on that dream. Sales of the phone only just began last week, but already we’re getting a sense of how strong demand is.
Reports out of HTC’s native Taiwan paint demand for the new One M8 as intense, with supply unable to keep up with it. We don’t have any specific sales figures, but anecdotal reports of orders doubling day-upon-day ever since launch give the impression of an eagerly anticipated release.
Then again, last year we saw One sales get off to another strong start, only to witness interest take a nose dive by summer; will the M8 share the M7’s fate? Hopefully not, and HTC may already be proving that it’s learned a few lessons from years past: like how celebrity promotions for the phone have begun straight away, rather than arriving five months after the fact. There’s still the might of Samsung’s advertising dollars to compete against, but if HTC plays its cards right, it could well turn the One M8 release into the beginning of the company’s rise back to prominence.