Apple’s App Store pricing practices are fairly straight forward since its inception. Developers decide the price they want to charge, and then Apple gets a 30% cut of everything the app makes. What’s interesting is that Apple has never really explained how it prices apps outside the United States, unless you live in Europe, where everything is the exact amount in Euros. In countries outside the European Union, maintaining a fixed price is difficult due to variable exchange rates, and that’s just about to hit customers abroad.
Apple has just announced that it’ll be changing the prices of apps in different countries as of tomorrow. The argument is due to the continues change in exchange rates, which is definitely a valid reason. If there’s any app you’ve been debating on buying outside the United States, we suggest you act today. According to the letter, the countries affected will be:
Within the next 24 hours, the following changes will be made to pricing on the App Store.
To account for changes in foreign exchange rates, App Store retail prices will be increased for the following currencies:
Australian Dollar Indian Rupee Indonesian Rupiah Turkish Lira South African Rand
Additionally, retail prices for Israeli New Shekels and some price tiers for the New Zealand Dollar will be decreased.
Price adjustments on the App Store are made periodically due to changes in foreign exchange rates. Within 24 hours, you will see the new Pricing Matrix in the Rights and Pricing section of Manage Your Apps on iTunes Connect.
Updates to iOS Paid Applications and Mac OS X Paid Applications contracts will be available on the iTunes Connect website. To view all current and outstanding contracts, see Contracts, Tax, and Banking on iTunes Connect.
The App Store team